This should help the ailing lingerie retailer.
Victoria’s Secret was once known for their beautiful models strutting down the catwalk in angel wings and lingerie.
It’s 2021 so the company is going in a new direction by getting rid of the ‘angels’ and bringing in America-hating, purple-haired SJW Megan Rapinoe, transgender models and plus size (obese) women.
“When the world was changing, we were too slow to respond,” Martin Waters, the chief executive of Victoria’s Secret told The New York Times. “We needed to stop being about what men want and to be about what women want.”
“For decades, Victoria’s Secret’s scantily-clad supermodels epitomized the height of femininity for millions. Now, the lingerie giant is not just trying to redefine itself — but also the very idea of what “sexy” is” the New York Times said.
Victoria’s Secret is getting rid of its Angels and wings. The company has hired new representatives — including soccer star Megan Rapinoe and actress Priyanka Chopra Jonas — as it tries to conduct one of the most extreme brand turnarounds in recent memory. https://t.co/tdP4s3cCNM
— The New York Times (@nytimes) June 16, 2021
“I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it,” Waters told The New York Times. “In the old days, the Victoria brand had a single lens, which was called ‘sexy.’”
Page Six reported the women will be hired as ‘spokeswomen’ for Victoria’s Secret and will be featured in marketing materials.
Chopra and Rapinoe will join Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Cadenet, who will host a 10-episode podcast where each of the women will share their stories.
“It’s a group of women inspiring change and positivity. It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done,” an insider said.
Whether this new move will translate to the VS stores — which traditionally stock smaller sizes and do not cater to curvier women — is yet to be seen.
“As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated,” Rapinoe told Page Six. “I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy too.”
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